CV and contact information
Sickla Kanalgata 97 ,12068 Stockholm Sweden
Phone (mobil): +46 (0)734177961
Country of Residence: Sweden
Marital Status: Married
December 2015- now
Owner and designer at Studio Heijne
Studio Heijne is a Stockholm based fashion brand which goal is to become the no 1 premium brand for customisable and personal fashion. We want to disrupt the fashion system by taking away standard sizes, producing all orders after demand from the customer only. All products are personalised after her personal size (made-to-measure) and stylepreferences.
As the owner and designer of the brand, I am responsible for all content and execution. I design all garments, source materials and trims, source and lead the production. For the photoshoots I make the concept, cast the models, do styling, cooperate with photographers. I rework the photos in photoshop so they will be ready for publishing. I write all the content on the website, newsletters etc. Publish pictures and text on social media. Arrange the distribution and make budget plans, sales plans etc , etc. Everything it takes to make this brand a successful business.
March 2018- July 2018
October 2003- May 2015
Designer Hennes & Mauritz
June 2014- May 2015
February 2014-June 2014
Senior Accessories Designer ladies, H&M Concept: Big accessories ladies. Responsible for scarves, gloves and hat design for the ladies customer. Designing and developing products, coordinate prints, setting the visual goals for my product groups. Analyse sales and trends.
September 2013-January 2014
Design manager menswear, H&M Concept: H&M MAN (semi casual menswear) Analyzing and presenting trends, colors and key items for the male costumer. Supervising the visual goal by leading the design team. Steer global campaigns. Collection and garment styling.
January 2013-June 2013
Designer ladies wear, H&M (one day a week during maternity leave) Concept: Trend (high fashion ladies wear). Designing garments and making technical sketches
July 2012- August 2013
October 2010- June 2012
Design Recruiter H&M Presenting H&M Design at Fashion Universities, following up Graduation shows, competence interviews, internal education and projects, coordinating trainees
February 2008- May 2010
Senior Designer maternity wear H&M Concept: MAMA (maternity wear). Analysing and presenting trends, colours and key items for our costumer. Supervising the visual goal set together with section head by guiding designers, buyers and pattern makers. Collection planning, Product developing, fabric developing. Department planning together with Visual department. Follow up and acting on sales. Inspiring and managing design team.
June 2005- February 2008
Senior Designer ladies wear H&M Concept: Hennes Everyday (women’s wear) Responsible for product groups knitwear and trousers 2 years. Responsible for blazers and blouses ½ year. Developing products (according the concept designers trend directions), participating in planning collection,garment fittings, making technical sketches, overviews, artworks, guiding assistant designer.
October 2004- June 2005
Junior Designer ladies wear H&M Concept: LOGG Ladies (casual wear). Assisting the designer: making technical sketches, detail and print artworks, collection overviews. Assist in garment fittings
October 2003-June 2005
Design Assistant Menswear H&M Concepts: LOGG man (casual wear) and Black (costumes). Assisting the designer: making technical sketches, detail and print artworks, overviews. Assist in garment fittings
March 2002- June 2002
Design Trainee at H&M Concepts: Hennes (women’s wear),Chiboogi (children’s wear) and Children Accessories producing of technical sketches and prints
1999-2003 Artez, School of Higher Arts Arnhem, The Netherlands. Bachelor in Fashion Design
PUBLICATIONS AND COMPETITIONS
Excellent: Acrobate Photoshop, Acrobate Illustrator
Advanced: Social Media & web: Facebook, Instagram, Later, Instasize, WM3
Good: Excel, Acrobat In design, Microsoft Word
Basic: Microsoft Powerpoint
Fluent in Dutch, English and Swedish, familiar with German and French.